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August 5, 2020 |

C21Media

WarnerMedia to enter The Cube

The Cube is also being revived on original broadcaster ITV in the UK

US media group WarnerMedia has commissioned a local version of UK gameshow format The Cube.

All3Media-owned Objective Media Group is behind the US remake, which will be hosted by former NBA star Dwayne Wade.

The show features pairs of contestants who must demonstrate skill, nerve and determination by braving The Cube, where they attempt seemingly simple physical tasks within the nerve-wracking confines of a glass box in the hope of winning a major cash prize.

It was originally commissioned by UK commercial broadcaster ITV, which recently announced it was reviving the format, with Wildcard Television, part of Objective Media Group, producing.

A 10-episode order has been placed by Corie Henson, executive VP and head of unscripted programming for WarnerMedia’s US cablenets TBS, TNT and truTV, although WarnerMedia has yet to announce which network will air the show when it premieres in 2021.

Henson said: “The Cube is a massively popular national treasure in the UK. Honestly, I can’t believe it hasn’t been snapped up here in the US before now. It is a visually stunning but super-simple game that everyone can play and almost no one can win.”

The series will be executive produced by Wade and his production company 59th & Prairie Entertainment, as well as Layla Smith and Jilly Pearce for Objective Media Group.

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