ViacomCBS hires Warner alum
ViacomCBS Networks International (VCNI) has created a new regional structure covering parts of Europe and the Middle East, appointing a former Warner Media exec to head it.
Jaime Ondarza has joined the company as executive VP and general manager of Iberia, France, Italy, Middle East, Greece and Turkey.
Ondarza will report to Raffaele Annecchino, president of ViacomCBS Networks Europe, the Middle East, Africa and Asia, and is charged with aligning operations, maximising strategic synergies and identifying new commercial opportunities.
Ondarza has more than 22 years of experience in the international media and entertainment industry. Prior to this appointment, he covered long-running executive roles at WarnerMedia, where he successfully launched and developed new business and brands. He also previously worked for Boing, the JV between Mediaset and WarnerMedia.
Annecchino said: “Jaime brings a wealth of editorial and commercial expertise in addition to a strong track record in managing multiple complex markets in the media and entertainment industry.
“This is a key moment for us as we accelerate our digital transformation, expand our footprint and partnerships while continuing to deliver great content on all platforms. I’m certain Jaime will play an integral role in this important phase and effectively position the organisation in this important region for long-term growth.”