ViacomCBS, Fremantle tell Balcony Stories
ViacomCBS International Studios (VIS) has produced a shortform series in collaboration with Fremantle that features user-generated content about people’s experiences during lockdown.
Balcony Stories premieres today on MTV, VH1, Comedy Central, Paramount Network, Spike and BET linear channels and digital platforms across Europe, the Middle East, Africa and Asia.
Providing a look at life under lockdown in countries from from Japan to the Netherlands, the content will be localised into 27 versions and will air across 130 countries and 100 channels, with four daily episodes airing Monday to Friday. A selection of the best content from the week will also be aired every Saturday in an extended edition.
Raffaele Annecchino, president of ViacomCBS Networks EMEAA, said: “At ViacomCBS, we have always been committed to reaching our audience everywhere and at any time. Now that we are living in this unprecedented situation, more than ever, we need to stay connected and close to our fans, helping them to stay positive.
“Balcony Stories was born with this spirit. During these months, our eyes have opened up as well as our imagination, our sense of humour, and the artist within us all. Sharing the fun and emotional stories that we are all living can underline even more the fact that we are still all together, reflecting the empathy, creativity and positive vibes from around the world. With Balcony Stories, we want to celebrate this positive attitude.”