News
July 28, 2020 |

TBI Vision

Universal and AMC settle feud; agree to shorten home release schedule

US film studio Universal Pictures and cinema chain AMC Theatres have set aside their feud and reached a multi-year deal to bring feature releases to home PVOD services in under three weeks of their theatrical premieres.

The deal shortens the amount of time Universal movies must show in AMC cinemas before heading to premium streamers to just 17 days.

Movies usually have to wait 75 to 90 days before receiving a home release. If other studios and cinema chains follow suit it could lead to a dramatic shake-up of the way feature releases are consumed.

The cinema industry has been hard hit by the pandemic, with Covid-19 pushing new movies onto home streaming services faster than ever before as the industry battles to turn a profit.

The companies were previously at loggerheads over the issue, with AMC banning all Universal-produced movies from their cinemas earlier this year. This came after NBCUniversal CEO Jeff Shell suggested that the successful launch of the movie Trolls World Tour on both VOD and at cinemas, would see further such simultaneous releases.

At the time, AMC’s chair-CEO Adam Aron called the comments “unacceptable” and instigated the immediate ban.

In an apparent about-turn, Aron commented on the agreement, saying that AMC “enthusiastically embraces this new industry model both because we are participating in the entirety of the economics of the new structure, and because premium video on demand creates the added potential for increased movie studio profitability, which should in turn lead to the green-lighting of more theatrical movies.”

Universal said that the companies reached this agreement “based on their shared commitment to a mutually beneficial long-term partnership that is focused on serving consumers worldwide, while preserving and enhancing the theatrical experience.”

Come join the allrites marketplace! Unlock the value of content!

Get Started Now!

Recent News

TBI Weekly: Six takeaways from a week of scripted developments
TBI Weekly: Six takeaways from a week of scripted developments
Scripted has been at the centre of a storm ...
Read More...
Sky locks away Italian prison drama, from The Apartment & Wildside
Sky locks away Italian prison drama, from The Apartment & Wildside
UK-based Sky has commissioned Il Re (The King), a ...
Read More...
Amazon, Record TV agree to share ‘Game Of Clones’ remake in Brazil
Amazon, Record TV agree to share ‘Game Of Clones’ remake in ...
Amazon Prime Video is working with Brazil’s ...
Read More...
UK gov’t outlines details of $650m production insurance scheme
UK gov’t outlines details of $650m production insurance scheme
The UK government has unveiled further details of its &...
Read More...
ViacomCBS International Studios and La Claqueta partner for Spanish crime drama co-pro
ViacomCBS International Studios and La Claqueta partner for Spanish crime drama ...
ViacomCBS International Studios (VIS) and Spanish prodco La Claqueta ...
Read More...