TBI Weekly: Five takeaways from the UK production census[addthis tool="addthis_inline_share_toolbox_p9bf"]
UK trade body Pact today unveiled its annual production census, revealing record figures driven largely by international commissions. Here, we explore five key findings.
The stand-out finding from Pact’s UK Production Census 2020 was the huge growth of revenue driven by international commissions.
These were up by 40% on 2018, from £704m to £988m – a figure that looms even larger when considered over the past five years or so. In 2014, primary international commissions accounted for UK producer revenue totalling just £289m, a figure that rose to £468m in 2016 and £549m in 2017.
While streamers such as Amazon and Netflix might be assumed to have been behind this growth with big-spending shows such as The Grand Tour and The Crown, in 2019 it was actually global linear networks that provided the biggest international impetus to UK producers. In 2019, £651m was raised from channel orders, with the VOD services contributing almost 50% less, at £337m.
The pattern over recent years remains similar: linear network commissions from outside of the UK represented 73% of spending in 2016, a figure that remained the same in 2017 and dropped to 60% in 2018. The most recent figures mean linear TV accounts for 66% of international commissioning revenue.
While global commissioning revenue was at a record high for UK producers in 2018, so was the over-all figure from the international market. Total revenues grew by 30% on the previous year to stand at £1.25bn, up from £962m the year before and almost triple of the figure five years previously, with 2014’s total international revenue figures standing at just £484m.
While commissions are up, secondary rights revenues from international sales of finished programming are down, accounting for 42% of the total figure of £487m. That contrasts with 2018, when finished programme sale outside of the UK accounted for half of all secondary rights revenues.
Overall, UK producers saw their secondary rights revenue remain relatively static at, with that £487m figure just £11m up on 2018’s £476m.
Across the networks, ViacomCBS-owned Channel 5 spent the highest proportion of its commissioning budget with smaller producers, with 20% of its independent suppliers in the £1-5m turnover bracket. Spending on drama continued to grow, with a 5% rise on 2018 that means scripted accounted for 40% of all UK primary commissioning spend last year.
Both entertainment and factual content saw an increase in commissioning spend too, together accounting for 37% of the market – also a 5% increase in total.