Story Lab adds French cooking format to global menu
Global content creator and distributor The Story Lab has acquired international rights to French cooking format All Together At The Table (aka Tous en Cuisine avec Cyril Lignac).
Produced for M6 by Storyplus-owned French prodco Kitchen Factory, the original version of the primetime series is hosted by celebrity chef Cyril Lignac who presents a live, interactive cooking masterclass from his own kitchen.
In each episode, the chef works against the clock to cook up a menu for four people composed of a starter and a main course, or a main course and a dessert.
Since launching in March, it has achieved the highest ratings for time slot since 2014, with a 73% uptick in viewers aged 4+, an average audience of two million viewers and a 20% share of viewers under 50.
Malgorzata Gudel, VP of sales EMEA at The Story Lab, said: “All Together At The Table has a recipe of cooking tips, celebrity and interactivity that has proven to be irresistible to families in need of some good food and fun. The format can easily be adapted and scaled for different platforms in any market at a time when there is fast-growing global demand for quality unscripted content.”
Commenting on the show’s success in France, host Cyril Lignac added: “This unique experience, created with M6, has allowed us to build a special connection with viewers and demonstrate that the use of live cooking can really work in formats.”