May 24, 2021 | by Zoya Lukyantseva

Singapore’s allrites bolsters senior team

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Published on C21 Media

Nathalie Morley

Singapore-based online distribution platform Allrites has made a number of new appointments to its senior management team.

Nathalie Morley has been named senior VP of content strategy, a role that will see her liaise with key buyers and sellers on their editorial plans.

Morley was formerly chief content officer at Trace Group until 2020 and prior to that co-created FashionTV, where she was chief creative officer for 12 years. Last year, she co-founded VIZUA Entertainment, a new venture dedicated to creating 2D/3D, VR and AR platforms.


Eddy Tan

Eddy Tan has been appointed senior VP of studio partnerships and will take the lead on brokering partnerships with international branded studios to expand the company’s global business opportunities. He will also offer strategic content, marketing and business advice to content buyers and sellers.

Tan has more than 20 years’ experience in senior roles across the TV industry at companies such as Disney, NBC Universal, Hallmark and Fox.



Michael Toedman

Meanwhile, Michael Toedman has been named senior VP of business development which will see him take responsibility for Allrites’ commercial strategy and marketing.

Toedman’s extensive global media and advertising experience has seen him hold senior commercial positions at Kantar/WPP, BusinessWeek and Euromoney. He is also founder and MD of marketing firm Soho Syndicate.




Shay-Lee Barcan

In addition, Shay-Lee Barcan has been appointed senior VP of content acquisition, which will have her focus on growing the company’s diverse content offer to its buyers.

Barcan joined Allrites from DOGTV, where she was head of global strategy and partnerships. She previously held roles at Keshet International and Armoza Formats.

All four executives will report to Riaz Mehta, founder and CEO of Allrites, and take up their positions with immediate effect.


About allrites

allrites was created to address the pain points faced by professional content creators around the world to efficiently find the right set of buyers for their content. At the same time, broadcasters gain efficiency and ease in search and discovery of great new TV, film & sports content on a global scale. The digital marketplace also offers a complete OTT solution and content strategy consultancy for new and existing streaming services.

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