Case Study Overview
This case study explores the successful collaboration between allrites and BOMA TV, African video streaming service. Faced with the challenge of sourcing diverse and engaging content, BOMA TV partnered with allrites to enhance its films and TV content library. The collaboration increased viewer engagement and satisfaction, positioning allrites as a critical content provider for BOMA TV.
Client Profile: Boma TV by Pangea Media International
BOMA TV is Africa's favorite video streaming service, offering a broad selection of local and international shows. With content categories spanning romance, drama, and comedy in both films and series, BOMA TV aims to be the home of Afro-Urban entertainment.
Challenges
Boma TV needed to stand out in a competitive urban niche streaming market while keeping audiences engaged with fresh, high-quality content. Finding a diverse library that kept viewers watching and set them apart from competing platforms.
Solution
To help Boma TV meet its content needs and stay competitive, we provided our Content-as-a-Service (CaaS) solution. This allowed them to subscribe to a steady supply of fresh content on flexible terms, with the ability to rotate selections as needed.
Key Challenges Addressed:
Diverse Content Needs: Delivered a curated mix of African American movies and African films in English, sourced from South Africa, Nigeria, Ghana, and other English-speaking regions.
Technical Specifications: Supplied content in HLS format to meet platform requirements
Implementation
From the start, we worked closely with key contacts at Boma TV to understand their content needs and ensure a seamless experience. Our team provided content as per their brief, maintaining regular bi-weekly and monthly check-ins to ensure everything met their expectations. As part of our ongoing support, we continuously updated their library with fresh titles, keeping the platform dynamic and engaging for viewers.
Results
Boma TV saw a noticeable boost in viewer engagement, with strong satisfaction in the content provided. The content supplied through allrites performed well on the platform, contributing to viewer retention and strengthening Boma TV’s position in a competitive market. As a result, they chose to extend our partnership into 2025, reaffirming the value of our collaboration.
About allrites
allrites is a premier marketplace for buying and selling film and TV rights. We provide a vast catalogue of Film and TV content, from major studios to independent producers, available in any language and genre. Our innovative licensing models, including allrites Content-as-a-Service, offer flexible and efficient solutions for content monetization and acquisition, accommodating the evolving needs of content buyers and sellers worldwide.
Contact us to learn more about us and our revolutionary CaaS model.
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