News
July 2, 2020 |

TBI Vision

Nordic streamer Viaplay takes to ‘Catwalk’ with movie & docuseries

Catwalk

Nordic streamer Viaplay is preparing to air a film and accompanying docuseries about a Swedish theatre group for disabled people looking to break into the fashion business.

Catwalk is from Nordic prodco Storyfire and follows Emma Örtlund and her friends at Glada Hudik as they look to challenge social and industry norms by modelling at New York Fashion Week.

The movie, which was launched theatrically in Sweden in January, is directed by Johan Skog, who is also attached to the six-part documentary. Sales are handled by Originate TV.

The show features outfits created by Swedish couture designer Frida Jonsvens and will debut 11 September across the Nordic region and during 2021 in the Baltic region, where Viaplay has recently launched.

Filippa Wallestam, NENT Group chief content officer, said: “We believe Emma and her friends from Catwalk can teach everyone a thing or two about hope, acceptance and perseverance.”

Come join the allrites marketplace! Unlock the value of content!

Get Started Now!

Recent News

TBI Weekly: Bye bye Quibi – don’t shut the door on the way out…
TBI Weekly: Bye bye Quibi – don’t shut the door on ...
Sarah Jane Thomson, CEO at global shortform streamer discover....
Read More...
TBI Weekly: Why Quibi’s failure isn’t the end for shortform
TBI Weekly: Why Quibi’s failure isn’t the end for ...
Sarah Jane Thomson, CEO at global shortform streamer discover....
Read More...
Well-being: Own, don’t moan
Well-being: Own, don’t moan
In this edition’s well-being column, executive coach ...
Read More...
Ex-Salto chief Julien Verley preps ‘French BritBox’ for US launch
Ex-Salto chief Julien Verley preps ‘French BritBox’ for US launch
France Channel, a BritBox-like international SVOD service for French ...
Read More...
Quibi to shut down service in December
Quibi to shut down service in December
Quibi will shut down in December, the company has ...
Read More...