Endemol Shine rolls out channels on Stirr
Wipeout Xtra is built around gameshow Total Wipeout
Banijay-owned Endemol Shine is launching four of its entertainment channels on US AVoD platform Stirr.
The initial roll-out will see the Wipeout Xtra and Deal or No Deal channels made available for 24-hour streaming on Stirr. DIY Daily and Reel Truth Crime will be added to the platform later this year.
Stirr is also adding a selection of Endemol Shine titles to its Stirr City channel, including Flavor of Love, McLeod’s Daughters, The Simple Life, City Homicide and My Kitchen Rules.
Last month, Endemol Shine launched three of its channels on set-top box company Roku’s AVoD service in the US, after doing the same on TV maker Vizio’s ad-supported smart TV platform Vizio SmartCast, also in the US.