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April 8, 2020 |

TBI Vision

Disney+ reaches 50 million subscribers in five months

Disney+ has reached 50 million subscribers worldwide within five months of its initial launch, the company has revealed.

In a statement made less than three weeks after Disney rolled out the service in Western Europe and India, the company confirmed the latest milestone.

The service is the dedicated streaming home for movies and shows from Disney’s properties such as Pixar, Marcel, Star Wars, National Geographic along with its almost-century’s worth of own-brand content. It also offers a range of originals such as hit action series Star Wars: The Mandalorian and Lady & The Tramp.

While declining to specify numbers by region, Disney said that its offer in India through Hotstar already accounts for eight million paying subscribers, approximately 16% of the overall total.

In February, Disney said that it had reached 28.6 million subscribers in its initial five markets, with its distribution deal with Verizon accounting for approximately a fifth of that figure.

Kevin Mayer, chairman of Disney’s direct-to-consumer business, said: “We’re truly humbled that Disney+ is resonating with millions around the globe, and believe this bodes well for our continued expansion throughout Western Europe and into Japan and all of Latin America later this year.

“Great storytelling inspires and uplifts, and we are in the fortunate position of being able to deliver a vast array of great entertainment rooted in joy and optimism on Disney+.”

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