Cream partners with Indrani, GK Reid
Toronto-based Cream Films has signed a coproduction partnership with Indian-Canadian director, photographer and activist Indrani and producer, artist and social justice advocate GK Reid.
Cream, part of Cream Productions, will join Indrani and Reid to create, develop and produce feature documentaries with a focus on social justice.
Indrani creates multi-platform works of art and is behind the films Girl Epidemic, Legendary Lady White Snake and Till Human Voices Wake Us. She has worked with more than 300 brands, including Pepsi and Nike, and created the debut album art for Beyonce and Lady Gaga.
Reid has worked in film, fashion design, music and social justice, collaborating with actors and musicians including Jennifer Lopez, Anne Hathaway, Kanye West, Prince and David Bowie. He has also produced and directed branding and campaigns for companies like Louis Vuitton, Hugo Boss, Pantene, Volvo and Jaguar.
Kate Harrison Karman, president of Cream, said: “Indrani is a true tour de force – a powerful artist and filmmaker who yields her creative lens for social justice and change. As we continue to prioritise feature documentaries, her international reach and her provocative storytelling with a purpose in collaboration with GK is exactly what we want Cream Films to symbolise.”