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November 4, 2020 |

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Banijay retains Marie Schweitzer as chief strategy officer

Marie Schweitzer

Banijay’s strategy chief Marie Schweitzer is to remain with the company following its acquisition of Endemol Shine Group earlier this year.

Schweitzer, who retains her role as chief strategy officer at the recently enlarged Banijay, has been with the business since its inception in 2008 and continues to oversee strategy, research and communications.

She is also responsible for setting Banijay’s overarching strategy, while continuing to identify strategic expansion opportunities.

Schweitzer was appointed to her current role in September 2016 and worked with the executive team on M&A and growth opportunities, including the recent merger with Endemol Shine. Prior to Banijay, the exec was head of market research at Endemol France following several years in production.

She reports into Marco Bassetti, Banijay’s CEO, said: “Marie has been with us since the start and is very much a key figure in the growth trajectory of the business.

“Aiding most recently on the complex acquisition and integration of Endemol, she has been at the forefront of our strategy and development, consistently balancing content expertise with entrepreneurial spirit. A valuable member of our exec team, she will now continue to work with us to effectively evolve and strengthen our global footprint for the future.”

Schweitzer said: “I have spent the past 12 years at the heart of a company that has gone from one territory to 22 and a few employees to thousands worldwide. It’s a proud moment to see the hard work paying off as we morph into the biggest unscripted player on the planet and with a host of super-brands to now call our own, a fantastic raft of talent and an unrivalled pipeline of premium IP, the opportunities are endless.”

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